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> Topics > Advertising > Kherson branding and brand names

Kherson branding and brand names

The name is the most important element of a successful brand. Packaging changes, advertising changes, products even change but brand names never change.

Where do great brand names come from? All different sources, they may come from family names or perhaps the inventor’s favourite colour or animal or sometimes the names are just completely made up. For example, McDonald’s is a family name, Adidas was created from the inventors name Adi Dassler, Volvo means “to roll” in Latin and KODAK was completely made up by the inventor George Eastman because he thought it was unusual and different.

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